A great blog post by David Hamill summarises some useful points to help
you ensure that call-to-action buttons are easy for users to find and
click:
- Prioritise tasks - users can typically complete a number of tasks on your website but which of those are really key? It needs to be very clear how they complete these, otherwise you will lose some of your visitors
- Choose words carefully - in companies we often refer to actions in a different way to our users, but call-to-action buttons need to use the language users expect
- Positioning - where a call-to-action button appears on the page is very important. Consider how the user views the content on the page. If your button is at the top, but they may need to read to the bottom of the page before taking the next step, make sure the button is visible there too
- Use of colour - using a bright colour can help to draw attention to call-to-action buttons but also consider whether the colour you've used is used elsewhere on your site. If there are several bright blue boxes and your call-to-action button is also bright blue it could be missed
- Size - you need to consider whether your call-to-action is correctly sized to ensure it is noticed without overwhelming other content
- Avoid overkill - even if you get all of the above right, the more call-to-action buttons you have on a page, the more you are likely you are to confuse the user
Read the full post here: http://www.uxbooth.com/blog/good-call-to-action-buttons/
Article by Jessica Hall (RBI-UK)
