About Us

The Aim

What Works Online aims to bring digital marketing lessons learnt, and being learnt, by experts within Reed Business Information, Europe's biggest online and offline B2B media company. We have evolved into a digital business and know how to engage with customers online. Having developed a portfolio of commercial websites over the last decade we are well positioned to share the lessons of our experience with you, the digital marketer.

The Means

Through our blog, twitter, and face-to-face events we will share expertise, case studies and actionable techniques to help b2b marketers.

The Team

The What Works Online Team of experts is assembled from across Reed Business Information with contributors from Marketing, Editorial, Sales, Search and Research.